Diploma In
Mass Communication

(N/0321/4/0003)(07/28)(MQA/PA14561)

Diploma in Mass Communication aims to produce industry-centric graduates who are computer and IT-savvy that excel in the global communications industry.

The Diploma in Mass Communication programme

• provides a broad grounding in subjects ranging from print online and broadcast journalism, to advertising, public relations, radio, TV and social media.

• mould you into highly demand skilled professional in the fields of advertising, multimedia, public relations and broadcasting.

• inculcate you with technological know-how and many invaluable skills

• turns you into industry-centric graduates who are computer and IT-savvy that excel in the global communications industry.

• prepares you for a rewarding career and for further studies in degree programmes locally and overseas.

Programme pathway

Program Structure

English for Academic Purpose 1
Introduction to Journalism
English for Academic Purpose 2
Introduction to Video/TV Production
Introduction to Business
Audio Visual Production
Introduction to Web Design
Graphic Communication
Human Communication
Integrated Marketing Communications
Introduction to Communication Research
Mass Communication And Related Theories
Principles of Marketing
Principles of Advertising

English for Academic Purpose 3
Photography
Media Law and Ethics
Media Issues and Content
Principles of Public Relations
Screen Writing
Writing for Mass Media
Personal Image and Branding Management
Event Management
Radio and Podcast
Screen Production Techniques
Advertising Strategies and Planning

Writing

Industrial Training

Details